ikoseedLi Fung, Managing Partner, ikoseed
Build the life you imagine.
My first career was in creative multimedia. I moved into insurance when my mother was diagnosed with breast cancer, because I needed work flexible enough to care for her and meaningful enough to be worth it. Today I am a mother myself, and my purpose is simple: help families prepare for the future so they can be present for it.
We work out the gap if your income stops, then build the safety net that covers the household.
A first home, a new baby, ageing parents. Each change is a reason to review health cover, education goals and what you already hold.
Beneficiaries, debts, business continuity and wealth transfer, with legal specialists brought in when needed.
Early awards and the completion of Life Planning Advisor training.
Promoted to Unit Manager, leading and developing advisers.
Lasting standards, people and relationships.
“Li Fung takes care of my family’s insurance, and I am very thankful to have such a caring and responsible adviser. She does more than manage our policies—she genuinely cares about us. What touched me most was that she called to check on me when I was about to be admitted to hospital, even before I had told her. Her kindness and attentiveness mean a great deal to our family. I highly recommend her.”
Min, client
“Li Fung took the time to listen and understand my situation before advising me on the right next steps. She handled my claim carefully and, through her professional network, helped me find the appropriate guidance and treatment. I am grateful for her support and feel confident entrusting my family’s insurance planning to her.”
K. Lee, client
“Li Fung’s advice gave me clarity when I needed it most. She planned carefully and handled my claim professionally from beginning to end. She also guided me through will writing and trust planning, giving me confidence that my family’s affairs are properly organised and allowing me greater peace of mind.”
Tan C.T., client
On stage: legal guardianship and financial support through insurance